Botanica Floral Design & Botanica Floral + Home grew out of my love of flowers, plants and all things beautiful. After 20 years as a professional singer/dancer in the NY theatre it, was time to move on. So, in 2008, I decided to follow my heart and move to Portland to open an earth-friendly, organic home & garden store. But a month after arriving in Portland, the economy crashed and so did my plan for the business. I decided to focus on the floral aspect of the business and hopefully get a job in a florist shop until I could get the store up and running. But deep down I knew I really didn’t want to work for someone else so I took another leap of faith, followed my heart again and started my own floral design business, Botanica Floral Design.
It took over 10 years to return to my original vision, though significantly scaled down. I opened our retail shop, Botanica Floral + Home in April of 2021.
Our goal is to help you surround yourself with beautiful, unique and natural products that not only celebrate the natural world around us but to help us reconnect with nature and to bring that world into your home. All the while being mindful of the environmental, ethical, and social impact of the products we carry.
We are proud to donate a portion of every sale to local environmental and social nonprofits and are committed to supporting important social causes in our community and beyond.
Josef Reiter,
Owner
I have had a love affair with plants and flowers since I was kid and have worked in many different areas of the floral/nursery industry including florist shops, a catering & event company, greenhouse, garden center, as well designing gardens for private clients before venturing out on my own with Botanica.